Brochure Printing in California – Who Should You Call Right Now?
RushMyPrints in California, specializes in high quality, quick turn, one-hundred percent, saddle-stitched booklets, brochures, offset booklet printing, from the moment the moment your order is sent to press, a team of qualified printing experts begin producing your order.
First, our art technicians review your job for several aspects such as size, embedded fonts, resolution, and bleeds.
Once your artwork as this review, your job is passed onto pre-press, the pre-press technicians job is to assemble orders for maximum printing efficiency customers’ jobs are grouped together for properties such as paper stock, size, quantity, and processing options.
approach that be driven by fundamentalsand facts that are clear and easy to understand and easy to rationalize byclients okay again we're not designing a brochure you're looking at a brochureyou're looking at the presentation you're looking at what people are sayingin the market you're looking at how the market has reacted to this product youlook at market trends data historical data and then you're coming up with yoursales pitch so it's not the brochure so it has to be based on facts andfundamentals not based on normally the brochures focus is a lot on theemotional side but at the end of the day even if you're talking to an end user Ithink the emotional side is given because brochures are available forevery single agent in the market right so whoever's selling for emaar is usingwhatever emaar is issuing in terms of brochures photos and photography andwhat so have you but then your job here on top of that to get the real set offacts that makes this product right and to convey to the client in the right waybecause different clients will require different ways.
Several customers orders are placed into a single group, for greatest efficiency once assembled, the jobs are sent to plating.
Here, the plate maker sends each job to an thermal infrared plate imaging machine.
Aluminum plates containing an infrared sensitive emulsion, load into the plate setter where it wraps around the imaging drum.
The drum spins at a dizzying thousand RPMs as an infrared laser exposes an image onto the plate.
From there, the now exposed aluminum plate moves to the processor, a four-step treatment is applied: developer chemical, water, buffing and gumming for further scratch protection.
A place for each color in the CMYK file are printed for transfer to the press.
RushMyPrints utilizes three Komori offset printing presses for all of our printing.
Maxed out, the Komori press can print a stunning sixteen-thousand sheets per hour.
The Pressman takes the aluminum plates and hangs them on ink units each corresponding color.
Cling sheets are fed from the back of the machine.
Printing jobs in California can be tough to get done on time, which is why it’s important to have an expert printing service and commercial printer available to you at all times.
A series of conveyers and rollers rapidly shoot each sheet under cyan, magenta, yellow, and black ink units.
The rollers even distribute shoot ink to the plates, which offsets the ink to a blanket roller than in turn applies ink to the paper, coated sheets are then fed through aqueous coating unit and run across heating elements for drying.
Every few hundred sheets, the pressman pulls a sheet for analysis.
He scans a color bar along the bottom edge for color accuracy.
Visual inspection is also needed to check for highest quality, after printing the sheets move to the cutter.
A large industrial cutting machine slices up to 1,000 sheets.
Each job is then separated for transfer to their Particular finishing processes.
From there, your booklets are placed into a machine for scoring and folding.
A conveyer allows for continuous loading of jobs for maximum efficiency.
After the worker activates the machine, each booklet shoots towards the folder plates where up to four folds are applied along with scoring.
The final step is stitching.
The stitcher loads your booklet pages sequentially into the saddle stitching machine, the gathering chain pulls each booklet to the stitching unit, which places two wire stitchings along the edge.
The booklets then move to the trimming unit, slicing off the remaining edges.
The result? A high-quality, quick turn booklet ready to ship via our in-house mailing facility to your customer’s door.
Next we're going to Define Color Swatches.
By opening the swatches panel go to windowselect color.
In the swatches panel.
Double click the default blue color swatchwhich has C 100 M 90 Y 10 and K 0.
Change the ink percentages.
80 for magenta.
0 for yellow.
And 0 for black.
I know that it looks purple here on the screenbut in the directions were going to be referring this as to Blue as it is somewhat in betweena blue and a purple.
Click okay to apply the change.
And then we're going to go to the defaultred which is this one right here and do the same process we're going to double click.
Can I change the numbers to 20 for Cyan 100 magenta.
100 yellow and 10 for black.
then click Okay.
With nothing selected in the layout clickthe default green color swatch and drag it to the panels delete button.
This right here the icon that looks like atrash can.
Next we're going to open the swatches panelmenu which is located right here in the corner.
So we're going to select.
New color swatch.
we're gonna leave the name with color valueoption check.
Make sure the color type is set to processin the color mode is CMYK.
Next for going to change cyan to zero.
Magenta to 40.
Yellow to zero.
And then the black to 100.
And then we're going to uncheck.
Add to CC Library.
click the add button.
So I can create the color swatch.
in the new color.
Swatch dialog box.
right here we're going to choose Spot And then we're going to choose.
Pantone Metallic Coated in the color mode menu.
Then we're going to place the number 8005.
And the field box.
So next we are just gonna save our swatches.